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<b> </b>This book emphasizes how the future manager can use strategic management of innovation and technology to enhance firm performance. <b>KEY TOPICS: </b> This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy. <b>MARKET: </b>This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.